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The concept of global marketing explores the deliberate efforts made by companies to market and sell their goods and services.
It follows understanding and negotiating of various global marketplaces.
To create a better understanding of the customers, it understands the diverse background.
Global marketing seeks to broaden market reach by increasing brand awareness.
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It assists with selling and promoting tangible goods. It understands the various customers' needs and adopts strategies in accordance.
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It assists with strategies to promote the selling of intangible services. It addresses the challenges and focuses on customer maximisation.
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Market Entry Strategies: It Examines ways to break into new markets. It takes into account variables like market size, competitiveness, and cultural differences. Pupils learn about exporting, licensing, franchising, joint ventures, and foreign direct investment.
Market segmentation: This process examines several global consumer groups. It is based on behavioural, psychographic, and geographic factors. The goal is to develop strategies that meet the diverse demands of these groups.
Branding and Positioning: It examines methods for creating and maintaining global brands. It helps with developing a brand identity. It also studies how to position oneself in relation to rivals across a range of markets.
Cross-Cultural Communication: It Focuses on finding ways to communicate with the consumers. It addresses language barriers and cultural sensitivity. After considering all factors it curates suitable messages.
International market research: It studies the various markets and how they are interconnected. It studies different variables and their impact on decision-making. The information is used to create products and market expansion.
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