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As the market is becoming trendier and more advanced in technology, marketing strategies are also taking a change. To keep up with the tech-friendly audience, email marketing has gained popularity and has been able to contact a diverse range of customers.
It includes writing catchy taglines and sharing the latest deals with your customers. It is an excellent method of marketing for staying in constant touch with your customers and expanding the base.
To be a good email marketer one needs to have strong creative writing and content creation skills. With its right use, companies can increase their sales and attract more customers.
The individuals enrolled in the course to learn all the hooks and nooks of email marketing must stay updated with the recent trends and should be able to understand the customer’s mind.
It might not be easy at once and they may have trouble creating the right strategies and converting potential customers. However, with the right guidance, individuals can master the course and its application
This is a significant branch that curates messages, and taglines to promote the product. They define the target market and carry the campaign accordingly.
It includes the internet as its primary source for promotion. It uses online-based technologies like mobiles, and computers to promote its products.
Strategy: It covers crafting effective strategies that are bound to bring results. It sets goals, identifies the audience and understands customer mindset to make their planning more effective.
Content creation & copywriting: it focuses on creating persuasive content that can catch the attention of users and compel them to take action. It includes savvy writing techniques.
Campaign Management and Automation: it talks about the different email campaigns, uses automation tools and leverages ESPs for citation results.
Deliverability and compliance: it focuses on the technicalities of the procedure making sure that mail reaches the email box of the users. It also brings more optimisation.
Metrics and Analytics: it analyses how successful a campaign has been or where they need to work more. It includes metrics like open rates, click-through rates, conversion rates, bounce rates and ROI calculation.
University years come up with their set of challenges. Individuals are strangled multiple between deadlines. Apart from the academic responsibilities, they have social commitments, group projects, internships and other liabilities.
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Sophie is a content strategist. She is skilled at creating compelling and convincing content using her experience with digital copywriting. Her specialty is crafting attention-grabbing headlines, and text, and converting calls to action that increase conversions and engage subscribers.
David Patel is an expert in email automation and analytics. To optimize campaigns, he uses data analytics tools, automates workflows, and does A/B testing. His specialty is using analytics to boost email ROI and performance.
Stephen Cunningham holds a Masters in Marketing Research. He has graduated from the renowned University of Sydney and has more than 8 years of experience as an analyst. He surveys the data and helps in making more informed decisions which will benefit in leading the sales.
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